1. Beauty – We are obsessed with healthy looking skin. We find beauty in everythingwe do, from our products to our customer experiences. It's in our nature because beauty inspires happiness and makes a positive difference in our customers’ lives.
  2. Sea Powered Beauty – We are strong believers that luxurious beauty can be originated by the sea. MEL GLAMOR’S relentless passion and admiration for the invincible powers of the sea is abundantly evident by the inclusion of unique powerful natural sea super charged ingredients in many of his PELA SKIN powerful products.
  3. Simplicity & Elimination of Excess – We reject the industry norm of skincare “excess,” and we focus on simplicity by achieving the most with the least. Less is more. We manage to maintain high efficacy, while simplifying formulas and routines.
  4. Innovation & Excellence – Committed to innovation, quality and excellence from thoroughly reviewed potent ingredients and advanced product development, and deliver on the aspirations and desires of our customers. To give our customers the products and solutions they truly desire and deserve.
  5. Transparency & Performance – Our products are potent, safer and cleaner, excluding thousands of potentially toxic ingredients.
  6. Passion for Customer Delight – We are passionate about our customers' voice, and creating next generation, cleaner beauty solutions that meet and anticipate our customer needs, exceeding expectations.
  7. Sustainability & Corporate Social Responsibility – Committed to be a good corporate citizen by making a positive difference in people’s lives, communities and our planet. We ban animal testing, and we support ocean clean-up, and source only safer and cleaner ingredients.